For a convention/trade show, is it possible for a distributor to purchase their own beer and send in for exhibition and demonstration purposes solely i.e. 2oz pour.  — Associated Beer Distributors of Illinois

For a convention/trade show, is it possible for a distributor to purchase their own beer and send in for exhibition and demonstration purposes solely i.e. 2oz pour. 

This falls under the standard tasting sampling rule.  This is acceptable as long as the distributor takes the unused product back after the sampling is completed.

Matt Tanaka

Matt Tanaka is a digital marketer who lives in Chicago with his beautiful wife Laura and their incredibly lazy French Bulldog, Bento. He is an experienced writer, obsessive planner and firm believer in the ability of digital tools to connect brands with their audiences.

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