Can the ILCC clarify what constitutes indoor and outside signage?

Example, a window scrim technology allows distributors to apply a sign to the outside of a window.  These scrims are “invisible” from inside a retail account looking out but visible outside an account looking in. 

Is this considered an inside or outside sign and what rationale is used to determine this?  

If the sign is physically installed on the outside, the sign is considered an outside sign.  If the sign is physically installed on the inside of the premises, it is considered an inside sign. 

If a tool is needed to remove the sign, if the sign damages the mating surface, or if the sign is destroyed once the sign is removed then the sign is determined to be a permanent sign.  Zip tied banners continue to be a temporary sign as it only requires a simple pair of scissors to remove.

Matt Tanaka

Matt Tanaka is a digital marketer who lives in Chicago with his beautiful wife Laura and their incredibly lazy French Bulldog, Bento. He is an experienced writer, obsessive planner and firm believer in the ability of digital tools to connect brands with their audiences.